Carpet Protector

Applying Carpet Protector is the most profitable service you can provide, as a carpet cleaner and it’s necessary.

If you aren’t doing it, 2 things are happening:

You are doing your customer a great disservice as their carpet will get ugly and uncleanable long before it should.
You are working too hard for your money!

The profit you will make from applying Carpet Protector can be the difference between a very profitable, carpet cleaning, business and one that struggles.

Every business needs a high profit service to make up for the unprofitable events. Not everything in a business makes money, unfortunately.

How to Sell Carpet Protector

If you don’t believe it works, you will never sell it.

Get a piece of light colored carpet and clean it 3 or 4 times. Apply Carpet Protector to half. Walk on it and vacuum regularly.

Another idea: clean your hall carpet, at home, apply Protector to about half. Vacuum regularly, for a few weeks.

The difference will shock you.

Options

Packages. Platinum or silver etc.

Platinum could include more services, such as wiping baseboards, air movers for drying etc. Both include protector. You are offering 2 options that are a win situation.

You can, also, Include it on the ticket, when you do a quote. Have an attitude of, "Of course you will have me apply Protector, it's necessary.

e.g. . Clean carpet $ 200.00 (or whatever you charge)

Apply protector $100.00

When the customer asks, “what’s this protector?” Be ready with a presentation, such as:
“Carpet Protector is applied at the mill when the carpet is made. It wears off from foot traffic and the carpet mills want it replaced. They recommend it in their warranties. It keeps soil from penetrating the carpet fiber and making the carpet un-cleanable. Your carpet will stay looking good years longer with regular application and maintenance.”

A planned response will always be more impressive.

If they turn you down, it doesn’t mean they won’t buy, it may mean you haven’t proved the value to them yet.

After cleaning some carpet, show them how beautifully it’s cleaning up. Point out that Protector will, help, keep it looking this way. Explain how regular vacuuming will be much more effective, than without it.

If the customer still won't buy, ask them if you can apply some to a test area - like described above.

Next time, they might ask you to apply “that stuff you put in the hall”.

Spot cleaning; Include the cost of protector when you are called to do just "spotting". Unless they change their habits, you’ll be cleaning this same pattern of spots, in the future. You’ll have better results, because you applied protector, last time.

Most customers won’t sit you down and ask you, “what things do you do, I might want to spend more money today?”

You’ve got to tell them. Present it your way. They like you or they wouldn't have called you back.

NOTE: at my company we had great results with Bridgepoint Maxim Protector

MAKE MONEY!

Dennis Klager IICRC Instructor